In this role you will work with cross-functional teams including sales, corporate communications, content management, events, practice leadership and more. In this role, you'll be responsible for executing a social marketing strategy that grows Valorem's social voice, supports community and industry events and demonstrates how Valorem's strategic services solve real business issues.
Igniting connections and engagement with industry influencers, current accounts and prospective customers through thought leader content and conversations is the primary goal for the Valorem Social Command Center (SCC). The Social Lead will help shape and implement marketing strategies and programs that elevate our social presence for the Valorem brand and services. Our social conversations will build momentum, brand awareness and engagement.
Ideal candidates should have experience driving social strategies and programs that have created impact on marketing and business goals. You should have a knack for spotting patterns and trends before others do, be obsessed with pinpointing what excites followers, and be captivated by what we can do for them. You are a constant advocate for our customers and community - your ideas are always deeply rooted in what our audience cares about, what they crave, and what delights them. You look at social as a way to deepen that connection.